Privacy Policy

Last Updated: November 5, 2026

Roland Park Place (“RPP,” “we,” “us,” or “our”) respects the privacy of everyone who visits www.rolandparkplace.org (the “Site”). This policy covers the information we collect, how we use and share it, and the choices and rights you have. We do not sell your personal information.

Information We Collect

Information you give us. When you fill out a contact form, request information, register for an event, email a staff member, or complete a survey, we collect what you provide. That may include your name, email address, phone number, mailing address, and details about your inquiry.

Information collected automatically. When you visit the Site, we and our service providers collect some information automatically. This includes your IP address, browser type, device type, operating system, referring website, pages viewed, time spent on pages, and general location based on your IP address.

Information from phone calls. If you call a phone number shown on the Site, we may collect call details, including your phone number, the time and length of the call, and the ad, search, or page that led you to call. Calls to these numbers may be recorded for quality and training purposes. You will hear a notice at the start of any call that is recorded.

Cookies and Tracking Technologies

The Site uses cookies, scripts, and similar technologies, some placed by third parties. The tools in use on the Site are: Google Tag Manager, Google Maps, Adobe Fonts, CallRail, Google Ads, Google Analytics, Google Maps Javascript API, Google reCAPTCHA, Meta Pixel, Microsoft Advertising, Simpli.fi, The Trade Desk, Vimeo.

What they do:

• Google Analytics: Measures Site traffic and how visitors use our pages. Google’s Privacy Policy
• Google Tag Manager: Manages the analytics and marketing tags on the Site.
• Google reCAPTCHA: Protects our forms from spam and abuse. Use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service.
• Google Maps: Displays our location and directions.
• Vimeo: Hosts and plays the videos embedded on the Site. Vimeo’s Privacy Policy
• Adobe Fonts: Delivers the typefaces on the Site. Adobe’s Privacy Policy
• CallRail: Shows website visitors a tracking phone number so we can see which ads, searches, and pages lead to calls. CallRail’s Privacy Policy
• Google Ads: Measures our Google ads and helps show relevant ads to people who have visited the Site. Google’s Privacy Policy
• Meta Pixel: Measures our ads on Facebook and Instagram and helps show relevant ads to people who have visited the Site. Meta’s Privacy Policy
• Microsoft Advertising: Measures our ads on Bing and Microsoft’s advertising network and helps show relevant ads to people who have visited the Site. Microsoft’s Privacy Statement
• The Trade Desk: Helps us deliver and measure digital advertising, including ads shown to people who have visited the Site. The Trade Desk’s Privacy Policy
• Simpli.fi: Helps us deliver and measure digital advertising, including ads shown to people who have visited the Site. Simpli.fi’s Privacy Policy

You can accept or decline these tools, and change your choice at any time, through your privacy choices. You can also block or delete cookies in your browser settings. Some parts of the Site, such as forms and embedded video, may not work correctly if you do.

How We Use Information

We use information to:

• Respond to your requests and send the information you asked for
• Send follow-up information about Roland Park Place, including event invitations (you can opt out at any time)
• Understand how visitors find and use the Site so we can improve it
• Measure and improve our advertising, including which ads, searches, and pages lead to phone calls
• Protect the Site and our forms from fraud and misuse
• Meet legal obligations

How We Share Information

We do not sell your personal information. We share it only with:

• Service providers that help us run the Site, manage communications, and measure marketing. They may use the information only to perform services for us.
• Advertising and analytics partners described above, through cookies, pixels, and call tracking on the Site. These partners may also use this information as described in their own privacy policies.
• Legal authorities when the law requires it or when we need to protect the rights, property, or safety of RPP, our residents, or others.

Your Privacy Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate personal information
• Delete your personal information
• Portability: receive a copy of your information in a usable format
• Opt out of targeted advertising, the sale of personal information, and profiling
• Non-discrimination: we will not deny services or treat you differently for using any of these rights

Opting Out and Global Privacy Control

You can opt out of targeted advertising and similar data sharing through your privacy choices or by contacting us using the details below.

The Site recognizes Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we treat it as a request to opt out of targeted advertising and the sale of your personal information for that browser.

To stop receiving marketing emails, use the unsubscribe link in any email or contact us.

How to Make a Request

To use any of your privacy rights, contact us:

• Online: privacy request form
• Email: webmaster@rpplace.org
• Phone: (410) 243-5800
• Mail: Roland Park Place, Attn: Privacy, 830 W. 40th St., Baltimore, MD 21211

Identity verification. To protect your information, we will verify your identity before acting on a request. We may ask you to confirm details you’ve given us before, such as your name, email address, or phone number. We only use this information for verification. An authorized agent may submit a request for you with your written permission, and we may still need to verify your identity directly.

We will respond within 60 days. If we need more time, we will let you know why. If we deny your request, you may appeal by replying to our decision.

Links to Other Websites

The Site links to other websites we think our visitors may find useful. A link does not mean we endorse that organization or its content. We do not control other sites’ privacy practices, so please review their policies.

Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from them.

Data Security

We use reasonable safeguards to protect the information we collect. No website or transmission over the internet is fully secure, so we cannot guarantee absolute security.

Changes to This Policy

We may update this policy from time to time. When we do, we will change the “Last Updated” date at the top of this page.

Contact Us

If you have questions about this policy, contact us at webmaster@rpplace.org or (410) 243-5800, or write to Roland Park Place, 830 W. 40th St., Baltimore, MD 21211.

Code of Conduct

Our Compliance and Ethics Program Code of Conduct covers the compliance issues, laws and regulations, and guidelines that are relevant to a provider of senior services including Senior Living Communities that provide a wide range of healthcare services. This includes but is not limited to Medicare and Medicaid regulatory issues; guidelines from the Office of Inspector General, Internal Revenue Service, and the Office of Civil Rights of the Department of Health and Human Services, Occupational Safety and Health Administration; as well as other federal and state regulatory and business issues. The program fosters a culture of compliance that promotes legal and ethical behavior in the workplace by creating processes that detect and prevent fraud, waste, abuse, and policy violations. The Code of Conduct is supported by our compliance policies and procedures and should be read and understood jointly with those policies and procedures.